Africa Let’s Go Crazy

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Coca-Cola has launched a new advertising campaign dubbed “Africa Let’s Go Crazy” aimed at celebrating and inspiring individuals who do “Random Acts of Kindness” and share happiness in their everyday lives.

The inspiration behind the African-themed campaign is the notion that those who practice kindness seem to be viewed as strange and crazy. The campaign emphasizes that kindness is just the craziness the world needs for change. Coca-Cola aims to use this campaign to tell the stories of people whose lives have been changed by receiving kindness while celebrating those who continue to share themselves with others.

If being kind to strangers is crazy, then Africa is the craziest place on earth.
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The commercial features photographer Edward Echwalu from Uganda, world laughter champion Belachew Birma from Ethiopia, community leader Douglas Rori from Kenya and traffic officer Corporal Sebul Audu from Nigeria.

Ugandan musician Maurice Kirya is the voice of the commercial. He sings the theme song titled “Continent of Kindness”.

The advertising campaign successfully highlights the greatest natural resource that Africa has to offer; her people.

The commercial is reminiscent of the groundbreaking 1971 Coca-Cola television commercial titled “I’d Like to Buy the World a Coke“. The commercial featured a positive message of hope and love provided by a multicultural collection of teenagers singing “I’d Like to Teach the World to Sing (in Perfect Harmony)“.

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